Monster Theory is an award-winning immersive design studio based in the northwest of Ireland, specialising in cutting-edge immersive storytelling and interactive experiences. We provide a wide range of creative and technological services, including virtual reality (VR), augmented reality (AR), extended reality (XR), projection mapping, animation, and experiential design. With over 10 years of experience in the industry, we help brands, cultural institutions, and event organisers engage audiences through innovative, immersive content, both locally and internationally.
Payac Multi-User Mixed Reality - Bringing Fintech Solutions to Life
Payac, the fintech branch of the Credit Union, partnered with Monster Theory to showcase their latest digital innovations at the 2025 CUMA Conference. We designed and delivered a fully customised multi-user mixed reality platform, allowing delegates to explore new products through interactive spatial storytelling. The experience placed users inside immersive MR scenes featuring bespoke 2D and 3D content, including visual assets, slides, signage, and infographics. The activation became a standout highlight of the three-day event, transforming how Payac communicates the future of fintech to its members.