Kevin O’Donovan is a prolific Technology Evangelist who bridges the gap between tech hype and tech reality. His technology advisory company is focused on the intersection of technology and the Energy Industry, Digital Twin, Industrial AI and the Industrial Metaverse. So it was a pleasure to be interviewed by Kevin about Eirmersive’s PRISM summit at DkIT on October 29th.

Over the course of a 12 minute conversation Eirmersive CEO Camille Donegan spoke to Kevin about the purpose and ambition of the event. A few quotes noted by Kevin below -

“PRISM is about bringing together industry leaders, researchers, innovators, and potential adopters to explore and and demonstrate how immersive technologies, so that's virtual reality, augmented reality, etc ... And complementary technologies like digital twins and AI are being applied and adding value in the real world. And that's what makes PRISM special, we believe ... it's not about abstract conversations or hype ... it's very focused on use cases and outcomes."

See the full interview with Kevin…

The final review has taken place of a 12-month pan-European collaboration on advancing new AI modalities in XR for the cultural heritage, with a report of VAARHeT, a pan-European applied research collaboration between Germany, Latvia and Ireland.

Eirmersive member XR Ireland worked with Cordula Hansen, Eva Koljera and members of Āraišu Ezerpils Archaeological Park and XYZ Technical Art Services on integrating new AI in XR and interactive immersive implementations in Āraišu Ezerpils Archaeological Park in Latvia.

XR Ireland’s Head of XR Technologies, Guillaume Auvray issued his thanks to the former Irish Ambassador to Latvia, Eimear Friel, Cēsis deputy Mayor Inese Suija - Markova, Katrina Zarina from the Latvian chamber of Commerce, the Latvian TV, local newspapers and other high level representatives for their presence and feedback to the teams. And he expressed special gratitude to David Toolan, for work that included the video report below.

Earlier this year Eirmersive hosted a members-only Lunch and Learn webinar exploring the vital topic of Intellectual Property (IP) in the immersive technology space. Led by legal expert Gemma Forde of Byrne Wallace Shields (and Eirmersive Director) and entrepreneur Declan Fahy co-founder at HoloToyz (an Eirmersive member) the session offered both theoretical and practical insights into how IP can be developed, protected, and leveraged for growth.

1. Types of IP Explained Gemma Forde broke down the key categories of IP relevant to creative and immersive industries:

• Copyright: Protects original works like code, music, and visual content.

• Trademarks: Safeguard brand identifiers such as logos and slogans.

• Patents: Cover novel inventions and technical processes.

• Industrial Designs: Protect the aesthetic aspects of products.

• Trade Secrets: Include…

'The Next Innovation' podcast from Enterprise Ireland, explores the latest technological and business innovations in Ireland, and how they are making a global impact. The podcast focuses on emerging and potentially disruptive developments across a wide range of sectors including AI, medtech, sustainability, automation and Extended Reality (XR, or as we call it here at Eirmersive - Immersive Technologies)

In a recent episode entitled, ‘Is the Future of Storytelling Extended Reality’, host Samantha Murphy Kelly explored “the immersive world of Extended Reality and how it’s reshaping storytelling, art, and technology”. The episode featured EI client and Eirmersive member Janet Beck, CEO of Glasseye who spoke about the growing industry of immersive storytelling and the impact this technology can have on consumers and corporations.

The episode also featured our own Camille Donegan, who described the power of immersive storytelling to Samantha.

“From empathy-building VR to real-time audience engagement, this episode reveals why XR may be the future of…

In this second spotlight video from the Kilkenny Arts Festival, Eirmersive CEO Camille Donegan chats with Janet Beck, founder of Eirmersive member Glasseye, an XR Studio based in Kilkenny, about her studio’s latest work as well as sharing her impressions of the mixed reality opera “We Who Live Under Heaven” from The Performance Corporation, designed by Ciara Del Grosso (see earlier news story)

🏛️ Glasseye is a creative studio based in Thomastown, Co. Kilkenny, known for crafting immersive XR experiences that blend storytelling with cutting-edge tech. The Summer Palace and their upcoming piece Enchanted Garden, feature at the UK's no1 tourist attraction - Outernet London.

💬 The conversation dives into the creative energy of Kilkenny, the importance of local XR innovation, and how events like this inspire new possibilities for immersive storytelling.

🔗 Watch the full video to hear Janet’s insights and learn more about Glasseye’s work in the immersive space.

Eirmersive recently attended the Kilkenny Arts Festival to experience the mesmerising “We Who Live Under Heaven”, a ground-breaking Mixed Reality Opera that ran from 7–17 August 2025 at the Old KBC Bank, The Parade.

🎶 This otherworldly fantastical piece featured:
🎤 Live vocals by countertenor Morgan Crowley
🎼 An eclectic score by composer Roger Doyle
🧠 Mixed reality design by Ciara Del Grosso of The Immersive Agency
🎭 Production by The Performance Corporation and Directed by Jo Mangan
🖥️ Hardware support from XR Ireland

🎥 In our spotlight video below, Camille Donegan, CEO of Eirmersive, interviews Eirmersive members Jo Mangan and Ciara Del Grosso about the creative process and the immersive technologies behind the show.

🚀 Following its sold-out run in Kilkenny, We Who Live Under Heaven now travels to Paris for the prestigious NEMO Biennale of Digital Art, continuing its journey of innovation and artistic exploration.

Salesforce, the world's leading cloud-based customer relationship management (CRM) platform, is a client of Eirmersive member Imvizar.

At Eirmersive’s ‘Outward’ event in Dublin last year, Claire Rowley, Global Lead for Employee Engagement at Salesforce gave a wonderful presentation explaining why they used Augmented Reality from Imvizar for employee engagement. As Claire says, “Immersive storytelling brings Employee Engagement possibilities to a whole new level.”

In a recent update Claire notes, “This presentation was last year and I'm proud to say the app has evolved by adding an experience to learn about Agentforce, a Salesforce family app with games and AI facts and an upcoming Life at Salesforce app where employees and candidates will be able to use office 'portals' and walk around our offices from anywhere in the world. I ❤️ innovation”

So do we, and we love it even more when our member companies are the ones delivering it, on a global stage!

See the full video of Claire’s presentation from ‘Outward’ here…

This Member Spotlight is a bit, well,… meta, because it’s about our member company RealSim, getting the media spotlight both nationally and internationally!

First, their Erasmus intern Ignacio get some well deserved recognition for his work with RealSim on local Spanish TV and in the process gave people in Spain a sneak peak at their yet to be launched Cork Digital Twin. The short clip shows the proposed new LUAS travelling along Patricks St and Grand Parade, in ‘the real capital’.

Separately, RealSim CEO Gavin Duffy took the Proptech Hot Seat on the popular iPropertyRadio channel, to discuss ‘How immersive technologies can aid digital planning’. In so doing he covered what they do, why it matters, some proof points / case studies and how adoption hurdles have been addressed.

Our own takeaways were as follows…