Manufacturing SMEs from across the island of Ireland recently gathered at Dundalk Institute of Technology (DkIT) for the PRISM Programme’s Paper Prototyping Workshop, the final in-person stage of a structured innovation journey designed to help companies explore the potential of immersive technologies, AI and digital twins within their operations.

Hosted in the Netwell Casala Innovation Lab at DkIT on 30 June, the workshop brought together participating companies and delivery partners to translate real-world manufacturing challenges into tangible solution concepts. Building on earlier mentoring sessions and challenge refinement activities, participants worked collaboratively to develop and visualise potential future solutions to operational issues within their businesses.

The event centred on a hands-on, paper-based prototyping approach. Through a series of facilitated exercises, participants…

Eirmersive was proud to support the Immersive Strand at this year's Galway Film Fleadh, and what a programme it was!

Eight world-class VR experiences across three venues in Galway city. Work that genuinely could not be seen anywhere else in Ireland this year. We had a fantastic time at The Baby Factory is Closed, Bodies of Water and The World Came Flooding In (to name a few), three works that between them navigate menopause, transformation and collective memory in the wake of extreme climate events.

On Saturday, Eirmersive CEO Camille Donegan joined Niamh Costello, John Norton, Kevin Fox, and Conn Holohan on the Creative Futures Academy Screen Futures panel, hosted by Rónán Ó Muirthile, for a conversation about creativity, sustainability and the future of the screen industry. The discussion covered the capabilities of immersive media, the experience economy and where storytelling is heading next.

Eirmersive's latest Case Study Corner episode features Gary Pearson, Founder of Fourth Reality, discussing the development of the Immersive Chem Lab project created in partnership with Dublin City University (DCU). The conversation explored how virtual reality can transform education and training by providing learners with safe, accessible, and engaging hands-on experiences before entering real-world laboratory environments.

The project centred on a virtual replica of DCU's Atomic Absorption Spectrometer (AAS) laboratory, allowing students to familiarise themselves with equipment, procedures, and analysis techniques through a series of guided VR modules. The solution was designed to address challenges around limited access to specialist equipment and to increase student confidence before practical lab sessions.

During the discussion, Gary shared how…

Beyond Realities, Eirmersive's free virtual production training programme, ran from 10 - 19 June at The Immersive Studio, IADT Dún Laoghaire. Delivered in partnership with Orijinn, IADT and the TU RISE Elevate Programme, the eight-day intensive brought together creative and technical practitioners for a hands-on introduction to one of the most exciting formats in screen production today.

The programme aimed to take participants through an arc of understanding, building, operating, solving problems, and delivering. And that’s exactly what happened!

Day one opened with the basics: what virtual production actually is, where it sits across film, broadcast and unscripted formats and the roles that make a VP set function. From there, participants moved into Unreal Engine and Virtual Art Department thinking, learning to source assets, manage scale and build lighting into a digital environment.

Eirmersive is proud to support the Immersive Strand at this year's Galway Film Fleadh 🎬

Running from the 9th - 11th of July in Galway city, the strand brings eight world-class VR experiences together in one programme! 🥳

Featuring Ito Meikyū and The Baby Factory is Closed alongside six other works, the programme spans themes of dementia, literature, climate collapse, mental health, flood survival, menopause and contemporary dance, a true myriad of themes that show exactly what VR storytelling can do.

This strand has grown significantly since it began, and what is on offer in Galway this July reflects just how far immersive storytelling has come. Congrats to the Centre for Creative Technologies @ University of Galway for curating such a great programme.

If you are in Galway, do not miss it! You won't get to see work like it anywhere else in Ireland this year.

By Camille Donegan, CEO at Eirmersive

At Immersive Tech Week in Rotterdam I had the pleasure of moderating two conversations that really captured where our industry is heading.

🎤 Location-Based XR: Where Culture Meets Entertainment with Brent Bushnell (DreamPark Immersive, Inc.) and Nienke Huitenga Broeren (Director of Amsterdam 1652, currently showing at Entr VR Museum), exploring how immersive experiences can be culturally meaningful while building sustainable commercial models.

🎤 Designing for Impact: What Makes Immersive Experiences Work with Charlotte Mikkelborg (Picture This Productions), Alina Goldwoman, PhD (Odyssey Studio) and Richard Broaddridge (4DViews), discussing the research, design principles and creative practice behind experiences that genuinely engage audiences.

Eirmersive member company Imvizar has announced a major new initiative designed to support creators entering the world of immersive content, with the launch of the $100,000 Lureo Creator Fund. The fund will reward creators who build and publish experiences on Lureo, Imvizar’s no-code immersive storytelling platform, and marks another significant step in the company’s mission to make spatial storytelling accessible to everyone.

The newly announced Creator Fund will provide direct financial rewards to creators who publish content on the platform. According to Imvizar, participants will be able to earn payouts for published templates, receive ongoing royalties when other creators use their scenes, and unlock additional bonus rewards throughout the year.

VR Women was part of the official programme this year at Doxumentale in Berlin, nominated for best Podcast.

All nominees had a live podcast in front of an audience.

“VR Women joined with medianet Berlin Brandenburg and had a wonderful event among fellow women on the 28th of May at Potsdamer Platz. Our guest was Ioulia Isserlis, cofounder of Another World VR and creator who enjoys the genre of horror in all its aspects”, said Julia Bruton, who launched the VR Women initiative in 2021.

“VR Women offers a unique look at virtual reality through women’s eyes, created by women, for women. What happens when VR is explored beyond its technical aspects, examined from multiple angles and experienced hands-on. In each episode, Julia Bruton chats with a guest, highlighting the many ways…