TRICK 3D Dublin serves at the studio’s European hub, with a focus on innovation initiatives and artificial intelligence (AI). TRICK 3D is a 20-year-old 3D animation studio with locations in America and Ireland. The studio’s roots are in both original and commercial content production as well as work in augmented and virtual realities (AR/VR). The studio specializes in real-time animation, AI, digital twin creation, virtual set extensions, and more. Clients include Universal Parks & Resorts, Delta Air Lines, The Coca-Cola Company, AT&T, Virgin Australia, KLM, Stanley Black & Decker, Make-A-Wish and many more. Originals include The Jolliest Elf, Zayden’s Wish VR, The Elf on the Shelf: An Elf’s Story and others.
Digital Twin Fly-Throughs Created using Real-Time Engine for Universal
TRICK 3D studio created a real-time digital twin of Universal Park & Resorts’ newest theme park Epic Universe long before the opening ribbon was cut. The TRICK 3D team took initial concept designs and transformed them into immersive, real-time replicas, and created flythrough video deliverables for Dark Universe and The Wizarding World of Harry Potter: Ministry of Magic. The fly-throughs continue to also be used on-premise, on network television and anywhere fans engage the brand’s Epic Universe content.
Delta Air Lines’ Entire Fleet as 3D Models for Use in Product Marketing, Training, VR
TRICK 3D created digital doubles of Delta Airlines’ entire fleet of aircrafts, enabling the airline to leverage the 3D models for extensive use across the entire enterprise. Application of these 3D assets spans from product design using 3D and VR, VR training, virtual set uses in marketing and sales, as well as use across extended realities (AR / VR / MR) used by Sales.
From The Elf on the Shelf: An Elf’s Story to Kids Content in Children’s Hospitals
Chad Eikhoff and TRICK 3D are behind the Christmas classic The Elf on the Shelf: An Elf’s Story. From there, TRICK 3D was among the first studios to make the shift to a real-time animation pipeline, shortening timelines and broadening creative options. The studio was awarded the Epic MegaGrant from Epic Games to create an original children’s holiday series called The Jolliest Elf. The result was several episodes of the show as well as a custom VR experience, crafted to bring joy and magic to kids spending the holidays at children's hospitals.