Irish Cement - Case Study Corner podcast
In this episode of Case Study Corner, Eirmersive CEO Camille Donegan chats with Aaron Jay, CEO & Co‑Founder of Emagine, to explore Rock to Reality — a VR-powered factory tour created for Irish Cement.
Discover how Emagine used immersive storytelling, cinematic capture, 360 imagery, and interactive Unity-based elements to transform Irish Cement’s recruitment and engagement strategy for school leavers and apprentices.
🎧 What’s inside:
• Why Irish Cement needed a more engaging way to attract apprentices
• How Emagine designed a VR experience for environments that are inaccessible or dangerous in real life
• The persona‑building workshop that shaped the project’s direction
• Behind‑the‑scenes tech: drones, 360° capture, FPV footage & Unity development
• Gamified moments — including driving a virtual robot arm and stepping inside a 1,400° kiln
• Real‑world outcomes: increased engagement, unexpected audiences, and strong “wow” impact
• Lessons for organisations exploring XR adoption If you’re curious about practical, high‑impact XR use cases in manufacturing, training, or recruitment then don't skip this episode!
Watch the full podcast interview below -