PRISM showcases Immersive Tech to Manufacturers

On Friday 8th May at Digital Catapult Digital Twin Centre in Belfast, we were delighted to bring the PRISM Showcase Event to life, marking a key milestone in supporting Manufacturing SMEs to explore and adopt immersive, digital twin and AI technologies.

Led by Eirmersive, PRISM is about more than innovation, it’s about practical application, collaboration, and real-world impact. The showcase highlighted how XR, digital twins, and AI-driven tools are already beginning to transform workflows, products, and experiences across the island.

A huge thank you to our programme partners for their expertise, collaboration, and ongoing commitment: Digital Catapult, Queen's University Belfast, Dundalk Institute of Technology (DkIT) and to our funders for making this initiative possible: InterTradeIreland

And a special word of gratitude to AIMA Opex, ARVICOM, M-TAC and XR Ireland for facilitating excellent technology demonstrations.

Most importantly, thank you to the Manufacturing company participants who shared their journeys, challenges, and ambitions - their engagement is at the heart of PRISM’s success and we are learning a lot from the conversations.

In the video to the right we heard interesting comments from Jamie Clegg, Managing Director at Feedwell Dog Food, on the affordability of immersive technologies and applications in product quality, preventative maintenance and standard operating procedures.

We’re excited to build on this momentum as we move into the next phase of the programme - continuing to support companies in navigating and adopting immersive and emerging technologies.