Proptech Hot Seat interview with Eirmersive

Written By James Corbett

Eirmersive CEO Camille Donegan sat on the 'Proptech Hot Seat' for a podcast interview with guest host and PR lead with Property District, Cróna Esler. As well as discussing our upcoming event, PRISM, Camille spoke about -

  • Eirmersive’s origins & mission

  • Sector size & evidence

  • National policy & advocacy

  • Funding Gaps

  • Membership & Ecosystem

  • Immersive impact & examples

    • Key differentiator: spatial, six-degrees-of-freedom presence (experience 3D in 3D, not via 2D screens).

    • Training claims: higher impact and retention vs video due to experiential learning (even “false memories” that reinforce skills).

    • Examples: PlaceEngage (AR for built environment), Innovision (wind energy scale/visibility demos—on/offshore).

  • The value for construction / the built environment

    • Pre-visualisation & collaborative design reviews (remote stakeholders).

    • Early H&S/risk identification; ROI improving as costs fall.

    • Lifecycle reuse of models: asset knowledge (e.g., “seeing through walls” for services), and high-fidelity VR training (e.g., crane operation).

  • The intersection of XR, AI and Digital Twins

    • Vision: factory digital twins inside headsets with real-time machine/robot data feeding training and ops; deep metrics (gaze, interactions) enabling personalised training and analytics.

The Proptech Hot Seat is an iPropertyRadio production in association with Proptech Ireland. PRISM takes place on October 29th 2025 in Dundalk Institute of Technology - Book your ticket now!

Watch the full interview below -

James Corbett
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PRISM summit - an interview with Kevin O’Donovan