Shaping Tomorrow: Driving Business Innovation with Immersive Tech & AI
Eirmersive was proud to co-deliver Shaping Tomorrow: Driving Business Innovation with Immersive Tech & AI in partnership with CREW, alongside the Western Development Commission and with support from Data2Sustain. This day-long event in Galway was a powerful demonstration of how immersive technologies and AI are shaping the future of business and creativity in Ireland.
As the representative body for the immersive technology sector in Ireland, Eirmersive’s mission is to champion innovation, foster collaboration, and ensure that Irish businesses and creators are equipped to leverage emerging tools. Events like this are central to that mission.
Eirmersive CEO Camille Donegan gets the event underway. Photo courtesy of Avi Ratnayake.
Showcasing Real Impact
The agenda was designed to move beyond theory and into tangible examples:
Gavin Duffy, Founder & CEO of RealSim, demonstrated how digital twinning delivers measurable improvements in planning, safety, and training.
Marilyn Fleming, Founder of Talegate Media, shared how diversifying content formats through immersive tools opens new audience opportunities.
Guillaume Auvray, Founder at XR Ireland, highlighted humanitarian and non-profit applications of immersive technologies, showing their potential for social impact.
These stories, from Eirmersive members, underline the versatility and transformative power of immersive tech across sectors.
Gavin Duffy, Marilyn Fleming, Camille Donegan and Guillaume Auvray. Photo courtesy of Avi Ratnayake.
Hands-On Innovation
In the afternoon, participants engaged in an applied innovation workshop exploring how immersive technologies can enhance storytelling, knowledge capture, and expert training. Demonstrations included:
AR children’s books
Immersive pitch-coaching tools
Simulated learning environments
These examples grounded the conversation in practical, achievable solutions for businesses and educators.
Guillaume Auvray delivering hands-on demos. Photo courtesy of Avi Ratnayake.
Driving Sector Growth
For Eirmersive, this event was more than a showcase—it was a strategic step in strengthening Ireland’s immersive technology ecosystem. By bringing together SMEs, educators, and public-sector teams, we create opportunities for collaboration, knowledge exchange, and innovation. This is how we ensure Ireland remains at the forefront of immersive technology adoption and development.
Acknowledgements
We extend our thanks to CREW for their partnership, to the Western Development Commission and Data2Sustain for their support, and to all the innovators who shared their expertise.