🌟 We’re delighted to announce that Eirmersive is a proud Partner of the TechIreland National AI Challenge 2025!

This August, 300+ developers, startups, and AI enthusiasts across Ireland will tackle real-world problems — from sustainability and health to fintech and immersive tech — inspired by the theme: AI – Here for Good.

Participants will tackle real-world challenges in a variety of sectors and the best teams will showcase their work at the National Meet! 🏆

📅 Key Dates:
Registrations Open: July 1st
Kickoff Webinar: August 11th
Challenge Begins: August 22nd (2 weeks, remote)
Demo Day: September 5th (10+ in-person hubs)

💡Build your dream team. Create real impact.

At the end of June Eirmersive was delighted to bring our Fís Éireann / Screen Ireland supported Immersive Futures workshop to Monagahan. It provided attendees insights into how emerging tools can become part of their workflow with the opportunity to learn about tools such as Animotive, DeepMotion, LUMA AI, virtual production for 2D animation tool sets and AI-powered 2D-to-3D asset creation.

And it was tremendous to hear such positive feedback from participants as this from Billy House, the Industry Engagement Lead in the Department of Aerospace & Mechanical Engineering at South East Technological University (SETU) -

”What a great day at the Immersive Futures Workshop in Monaghan today — a brilliant deep dive into VR, AI, and virtual production tools with the talented team at Eirmersive. Great to explore how emerging tech like LUMA AI, Animotive and DeepMotion can enhance creative workflows across screen, gaming, animation and beyond. Massive thanks to Camille Donegan and to the team for a hands-on, inspiring day”

Created by Eirmersive and delivered in partnership with DkIT, PRISM brings together industry leaders, researchers, and solution providers to explore how the intersection of XR and AI is unlocking competitive advantage across construction, manufacturing, medtech, energy and beyond. 

With a program built around ROI-driven case studies and high-impact demonstrations, attendees will uncover how immersive solutions are already transforming workflows, reducing operational costs and accelerating training at scale.  

If you're ready to move into proven value, PRISM is where your immersive strategy gains momentum. 

📅 When: Wednesday, 15th October 2025 
📍Where: Dundalk Institute of Technology Campus, Dublin Road, Dundalk  
🎟️ Brought to you by Eirmersive and DkIT

Discover the business case for Immersive Technologies at PRISM - Ireland’s all-island, flagship event where XR meets AI.

In early June, Jeremy Dalton, author of Reality Check, spoke exclusively to Eirmersive Members, during a Lunch & Learn webinar. In an information rich presentation he covered XR Industry Trends and Research, including Top regions, Top industries and Top use cases for Immersive technologies.

Jeremy then gave invaluable advice around XR Deployment Models, the Key Drivers of XR Adoption, XR + AI Synergy, and his XR Implementation Framework. Followed by a conversational Q&A with members it really was a fantastic session and we can't thank Jeremy enough for taking the time to share his wisdom.

The full recording of the webinar and Jeremy’s slide deck are available to Eirmersive members. And we're delighted to share a 25% off discount code for 'Reality Check, 2nd Edition (How VR and AR can supercharge your business)' with all in our community - use EIRE25 at checkout here.

Augmented World Expo (AWE) makes a credible claim to be the world's largest Immersive Technologies / Spatial Computing event, and thus has has long been a key date on the calendar of many Eirmersive members.

Getting to present at such a prestigious conference requires submission of a compelling proposal that goes through a rigorous selection process. So it’s quite the reflection of Ireland’s standing in this global industry that not one but two of our members got to speak at AWE USA 2025 in Long Beach, California.

Read on the learn more about what Dr. Sandhya Santhosh, Senior Research Scientist at Collins Aerospace, and Michael Guerin, CEO & Founder at Imvizar, spoke about at AWE and their general impressions of the event.

Massive congratulations to our member Dora Jean Gillespie, founder of Starilum, who has been announced as the national winner of the 2025 Creative Business Cup Ireland. Dora Jean will now represent her country at the prestigious Creative Business Cup Global Finals in Copenhagen, in September. Starilum will join startups from over 60 countries in a global celebration of innovation and entrepreneurship in the creative industries.

“[Starilum’s] bold vision, innovative approach, and inspiring presentation truly impressed our expert jury and audience alike. From over a month of dedicated mentorship to a standout final pitch, Starilum has proven they’re a rising force in Ireland’s creative economy”, the organisers commented.

Creative Business Cup Ireland is delivered through a national partnership between CREW (Creative Enterprise West), Galway and the Western Development Commission (WDC). The collaboration aims to support and elevate creative entrepreneurs across Ireland by connecting them to global networks, resources, and opportunities through the Creative Business Cup platform.

A report by Eirmersive CEO, Camille Donegan

What a whirlwind we had at SXSW London!

Arriving later than planned (thanks Ryanair!), I just caught the end of the inspiring and rousing presentation on AI by Karen Palmer at EIT Culture & Creativity house. Then to the Barbican Centre for In Pursuit of Repetitive Beats. Loved the 90s rave testimonial storytelling and particularly loved the Bop in the headset! Well done Darren Emerson and East City Films for blazing the trail and running this piece all summer with 4 x 4 simultaneous multi-users per session - a significant technical feat!

On Wed 4th June, Shoreditch Arts Centre was transformed to an epicenter of vibrant conversation on Immersive and Emerging technologies, and bringing creativity to industrial solutions.

Myself, Nigel McAlpine and Fiona Kilkelly were literally flying the Irish flag (check out our outfits!)

The day kicked off with…

Our FREE Immersive Futures Workshop is coming to Monaghan on June 24th! 

Dive into a full-day exploration of cutting-edge technologies, including AI (Artificial Intelligence), Immersive Technologies (VR/AR/MR) and Virtual Production brought to you by Eirmersive and funded by Fís Éireann/Screen Ireland. 

Learn about tools such as Animotive, DeepMotion, LUMA AI, virtual production for 2D animation tool sets and AI-powered 2D-to-3D asset creation.

This workshop will give you insights into how emerging tools can become part of your workflow from a fantastic team made up of Camille Donegan, Sean Burns, Ryan McKenna, Shane Murphy, David Toolan and Jess Harkin.

Whether you’re a professional working in screen, gaming, animation, theatre or a tech-savvy creative or, you’re just curious, this workshop is designed to empower creatives with some of the most cutting-edge tools. Bring your own laptop so you can follow along and gain hands-on experience with the tech! Sign up now via…

Bloomsday Festival 2025 starts this week and it provides a unique opportunity to step into the hidden history of Dublin’s infamous red-light district with Monto AR, an immersive augmented reality experience designed by our member Jennifer Shortall in partnership with another member, Imvizar.

Jennifer says, “For anybody with an interest in the historic part of Dublin known as Monto, if you'd like to see storied old buildings resurrected before your very eyes, or if you're just a bit curious about the notorious red-light district that thrived amongst the poverty-stricken slums of the 20th century docklands, or even if you just want to see how this whole Augmented Reality thing works... then head on over to book your tickets and join me for a lunchtime stroll around Monto AR.”

From the festival website:

”Users can access the experience for free on their personal mobile devices (phone, tablet, etc.) by downloading the Imvizar app and visiting the location. The app uses geolocation to identify when you are near one of its experiences. At…

Curated by Eirmersive member Jo Mangan of The Performance Corporationand presented by Dublin City Council Arts Office and The LAB Gallery in collaboration with Smart Dublin as part of Dublin Tech Week, Art, Tech and the City was described as “a brilliant collision of creativity, technology and civic imagination.”

The event invited artists, technologists, and SmartCity thinkers to explore how emerging technologies are reshaping storytelling, public engagement, and urban design.

Among the contributors was another member, Ciara Del Grosso Bates of The Immersive Agency who “offered a critical take on AI in the creative process and demoed an MR experience-in-progress with audio-reactive visuals and facial mocap”

Additional contributions came from Katie Richardson who shared her work in immersive spatial and binaural sound, exploring the emotional and narrative potential of audio in urban spaces. While Caoimhe Wandel-Brannigan explored…

It was truly fantastic to catch up with so many of our community at the Eirmersive Meetup in Mullingar on Wednesday evening. Massive thanks to (our new member) Irish Manufacturing Research for being a terrific host, and in particular to Del Greco for pulling out all the stops to ensure a terrific night of knowledge sharing, capped off by an absorbing tour of the facility which was eye-opening, fun. Between the 3D printers, the robots and the Mixed Reality greenroom, it was a dazzling look at some state-of-the-art technologies. Special thanks also to our amazing speakers - Niall Murray, Luke Porwol, Guillaume A. and Janet Beck who shone a light on EU funded XR projects, how Immersive tech is being used in humanitarian applications and to bring understanding to complex data in industry, how spatial technologies and AI Can revolutionise electronics design & development, and the latest advancements in Location-based immersive experiences.

A final thank you to everyone who attended, some of you who travelled long distances. You made it a wonderful evening of conversation and learning. So much so that we're already looking forward to doing it again!

KZero Worldswide is a global leader in Immersive Platforms consulting and a recognized thought leader, publishing market-defining reports.

Their latest report, the ‘Spatial Reality Market Map’, charts “the companies building the platforms, devices, interfaces and intelligence powering spatial computing's future”. And it’s a tremendous pleasure to see no less that four of our members included in the section on Consumer AR Applications and Experience.

Those companies are HoloToyz, Imvizar, Volograms and VRAI.

According to KZero founder Nic Mitham, this “This segment captures the vibrant innovation in consumer AR — from gaming and entertainment to social media filters, lifestyle utilities and emerging digital twin interfaces. This is where everyday users interact with spatial computing, often without even realising it — a powerful reminder that mass adoption happens when tech meets lifestyle, not just hardware.”

Well done to our members for literally putting Ireland on the map!

Congratulations to Glasseye for being selected to participate in the very first Immersive Market at Marché du Film - Festival de Cannes.

The brand-new event launched aboard the Art Explora — the world’s largest catamaran — docked in Cannes.

”Spanning 47m long, 18m wide, and crowned with a 55m mast, the Art Explora houses a spectacular 400m² event space for our new CuratorsNetwork — the perfect setting for bold ideas and international exchange. Throughout the week, immersive creators are connecting with 45 hand-picked curators from leading museums, cultural institutions, and themed venues — to pitch projects, spark new collaborations, and boost the global reach of immersive storytelling.”

Janet Beck, CEO at Glasseye thanks the organizers for hosting the event and, “for doing such a fantastic job matching immersive producers/creators like ourselves with curators and buyers from around the world for jam-packed days of meetings, networking events, and workshops”.

On a recent trip to Latvia our member XR Ireland had the opportunity to meet Ambassador Eimear Friel, who they introduced to the Irish Immersive ecosystem and Eirmersive.

”Today I saw the future meeting the past. Ancient technology meeting future potential”, said the ambassador after the meeting. “I saw what European funding can deliver when it enables small companies and rural museums from opposite sides of the continent to come together and to imagine what might be.”

XR Ireland founder, Guillaume Auvray said, “We had great conversations about Ireland’s ecosystem and the large variety of companies in Ireland working in the sphere. We would highly recommend meeting all of the SME’s and other industry stakeholders in Ireland at Eirmersive’s events”

We’d like to thank XR Ireland for giving the Ambassador a glimpse of "the future meeting the past", as well as introducing her to the Irish ecosystem and Eirmersive

Eirmersive was delighted to support and present at ‘Shaping the Future of Immersive Technologies in Education & Training’, a VR Symposium at the Technological University of the Shannon, Athlone on May 14th. This one-day, in-person symposium brought together educators, researchers, industry partners and learners to explore the current and future potential of extended reality (XR) applications within an education and training context.

Kudos to Dr Geraldine McDermott-Dalton, Dr Zeta Dooly, Hans Moolman and all of the organisers for an excellent event where collaboration was a resounding theme.

The Eirmersive booth hosted two of our member companies Emagine and Fourth Realitywhere Aaron Jay and Gary Pearson were busy demoing their excellent work across Education, Tourism and Training to attendees.

The 2024 Creative Ireland Programme Progress Report is out and includes Eirmersive’s participation on the Digital Creative Industries Roadmap 2024-26.

”On 16th January 2024, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin T.D., Minister for Enterprise, Trade & Employment, Simon Coveney T.D., and Minister of State for Digital Transformation, Dara Calleary T.D. launched the Digital Creative Industries Roadmap 2024-26.

Developed by the Creative Ireland Programme and the Department of Enterprise, the Roadmap seeks to leverage the clear potential of these sectors for sustainable and resilient employment, export growth and regional development. The Roadmap focuses on 3 specific digital creative industry sectors [including] content for emerging immersive technologies AR and VR.”