Eirmersive Launch PRISM Manufacturing Programme Following an Inspiring Day of Innovation at Dundalk IT
Eirmersive officially launched the PRISM Manufacturing Programme at an exclusive evening reception attended by programme partners, funders, and manufacturing leaders from across the island of Ireland.
In early 2026, the programme will engage manufacturing SMEs across the island to explore deep tech applications, such as immersive, Digital Twin and AI technologies, towards improved efficiencies and optimisation of manufacturing processes.
With strong backing from cross-border partners - including InterTradeIreland, Queen’s University Belfast, Digital Catapult NI, Dundalk IT and others - PRISM represents a transformative, collaborative pilot approach to advancing digital innovation and competitiveness across the island.
The launch comes following an exceptional day that began with the PRISM Immersive Technology Summit, Ireland’s premier all-island gathering exploring the convergence of Extended Reality (XR), Artificial Intelligence (AI), and Digital Twin technologies. The summit welcomed over 200 innovators, business leaders, and researchers, offering a deep dive into how immersive technologies are transforming key sectors such as manufacturing, construction, health tech, and energy.
Speaking at the launch, Camille Donegan, CEO of Eirmersive, said:
“The energy and engagement we witnessed throughout today’s summit carried seamlessly into this evening’s launch. The PRISM Manufacturing Programme represents the practical next step - moving from discussion to demonstration, and from potential to performance. We’re thrilled to see so many stakeholders coming together to drive real innovation across the island.”
Aidan Browne, Head of Innovation & Business Development at DkIT, added:
“Today has shown the power of collaboration between academia, industry, and innovation partners. The PRISM Manufacturing Programme will help Irish SMEs embrace immersive technology not as a concept, but as a competitive advantage.”
At the launch of the PRISM Manufacturing Programme, from left to right: Michael Alcorn, Associate Pro-Vice-Chancellor for Sustainability and Strategic Projects, Queen’s University, Belfast, Janet Toal, Manager - Innovation Programmes at InterTradeIreland, Camille Donegan, CEO at Eirmersive, Sue McGuire, Senior Strategic Partnership Manager at Digital Catapult, Aidan Browne, Head of Innovation & Business Development, External Services at Dundalk Institute of Technology
Earlier in the day, summit attendees experienced powerful keynote presentations and live demonstrations from global leaders including Brian Cooney, CEO of KUKA Robotics Ireland, and Timmy Ghiurău, Innovation Leader at Volvo Cars. Discussions explored how digital twins, XR, and AI are revolutionising industrial workflows, reducing lead times, and creating safer, more efficient production environments.
The reaction from attendees was effusive -
“PRISM was an amazing event organized by Eirmersive. Certainly the best XR-related event I’ve attended in Ireland”, said Aidan Kehoe PhD, Distinguished Designer, HCI at Logitech, “A very high bar set! A packed day with great speakers and so many interesting exhibitors”.
“Amazing speakers and exhibitors - thank you for delivering such great value... today was a sneak peek into the thriving Irish XR eco-system”, said Kenn Davis, Product Designer at IRESI - International Renewable and Energy Systems Integration Research Team.
Cllr Michelle Hall opening PRISM at DkIT
"Well done Eirmersive team for the fantastic inaugural PRISM event”, said Wassim Derguech, Chief Operating Officer at Future Mobility Ireland. “A lot if inspiring talks from world class speakers and amazing exhibitors. It was an honour meeting many active players of this XR community in Ireland and beyond”
“A day filled with insights and inspiration”, said Kevin O' Mahony, Research Fellow, Group Lead UX & XR Research at Nimbus Research Centre “We learned so much from the lineup of speakers, while we enjoyed the engaging and innovative demos. Connecting with industry clients and colleagues was a highlight, and forging new connections with SMEs, researchers, and developers behind cutting-edge technologies was a privilege. We're already looking forward to next year's PRISM summit!"
“When you bring together a community built on Connection, Collaboration, and Creativity magic happens”, said Dora Jean Gillespie, CEO and Founder at Starilum. “Today at The Prism event, I was reminded of just how Powerful it is to be surrounded by like-minded innovators. A room full of people sharing ideas, stories, and the spark That comes from turning a vision into reality. It’s pretty cool to be building technology but it’s even Better to be building it surrounded by great people that Inspire us”
Attendees enjoying conversations and demos, with 21 exhibitors at PRISM
If you are a manufacturing SME, in NI or the South of Ireland, and you would be interested in registering for the PRISM Manufacturing Programme, visit eirmesive.com/prism