Glasseye at Outernet London

By Camille Donegan, CEO at Eirmersive

Recently I got to experience Outernet London - 'an immersive entertainment district bringing together breath-taking arts, culture and music experiences for all the family.'

And the thing that really hit me (you’ll see it in the video) is the scale. The screens aren’t “big” - they’re architectural. You’re not watching content, you’re inside it.

People are just walking in from the Tube station and suddenly they’re surrounded by these beatuiful stories and interactive experiences, no headset, no setup, no booking! - just straight into an immersive experience. Interesting shift and an interesting business model. Outernet seed fund artistic content funded by the massive marketing led billboards on the outside of the building.

We talk a lot about XR in terms of devices and demos, but this is different - this is shared, public, accessible, cultural experience at city scale.

It definitely made me think about the kind of work we’re all making… and what it takes for it to hold attention in a space like this as well as another format for immersive creators, re-use assets, worlds and characters from headset to dome to immersive spaces.

Have you been to Outernet? What did you think?

Next post - experiencing not one but two stunning stories at Outernet by Eirmersive member Glasseye from Kilkenny - stars of the space!