Speaking to Enterprise Ireland about The Next Innovation

Image courtesy of Enterprise Ireland

'The Next Innovation' podcast from Enterprise Ireland, explores the latest technological and business innovations in Ireland, and how they are making a global impact. The podcast focuses on emerging and potentially disruptive developments across a wide range of sectors including AI, medtech, sustainability, automation and Extended Reality (XR, or as we call it here at Eirmersive - Immersive Technologies)

In a recent episode entitled, ‘Is the Future of Storytelling Extended Reality’, host Samantha Murphy Kelly explored “the immersive world of Extended Reality and how it’s reshaping storytelling, art, and technology”. The episode featured EI client and Eirmersive member Janet Beck, CEO of Glasseye who spoke about the growing industry of immersive storytelling and the impact this technology can have on consumers and corporations.

The episode also featured our own Camille Donegan, who described the power of immersive storytelling to Samantha.

“From empathy-building VR to real-time audience engagement, this episode reveals why XR may be the future of connection - and why great storytelling still lies at its core.”